Friday, July 27

Opinion: Kedai Rakyat 1Malaysia

The other day, I read upon this piece of news from The Star online. 

Govt to introduce more 1Malaysia products to ease people's burden
KUALA LUMPUR: The 4% increase in the cost of living since 1993, as seen in the compound annual growth rate (CAGR), has prompted the Government to continue increasing new products through the 1Malaysia label to ease the burden of the people.Performance Management and Delivery Unit (Pemandu) special director Datuk Aziyah Bahauddin said products introduced under 1Malaysia to date have received good response and the facility would be expanded. (The Star, July 24, 2012)

As curious as it is, I went to Google more about this Kedai Rakyat 1 Malaysia, and to my amazement they have an official website -

Hmmm... Impressive, ain't it??

I was just about to tell myself that I have been underestimating this 1Malaysia propaganda by our government when the page loaded. Not bad, but I think there should be further improvement. 

I may not be a marketing or business management guru but here are some of the most basic common sense a consumer (or potential consumer) will have.

Kedai Rakyat 1Malaysia (1)

The purpose of an official website is to inform and spread the new that we have our own local made products so that the people will be more aware. However, for Kedai Rakyat 1Malaysia's website, the homepage contains Prime Minister Dato Sri Mohd Najib Tun Razak's photo. Please understand I have nothing against our prime minister. I just feel that, he lacks attractiveness erm...isn't very good looking for a front cover the home page should feature the products. I mean, there's much better photos that can depict 1Malaysia people and the products. Dato Sri Najib can be featured in the "Founder" section or "Welcome" section.  

Kedai Rakyat 1Malaysia (2) 
Product branding and packaging - I regret to say that I really have low confidence in these products being sold. From the packaging, we can see that the products isn't physically impressive. It could be due to the principal of selling these products at much lower costs that not much funds are being allocated on the packaging design and product branding. This could be the same reason why Tesco / Giant brand products looks simple and plain too! However, there are cases where Watson's and Guardian's own-brand products are cheaper and have very nice packaging. My point is, since this is a government project, why not give it a facelift, and provide more information at the website on some featured products where people can see some information like - food nutrition, origins, quality. This would eventually build up some confidence on the products sold.

Kedai Rakyat 1Malaysia (3)
Another eyesore of this website is the definition of 1Malaysia posted on the bottom of the main page. Anyone understand what does the description of 1Malaysia means from here?

There's a lot more improvement that should be done. I believe that this Kedai Rakyat 1Malaysia can truly benefit the people and earn money for the government. I also hope that this platform will not be used as a self-promote agenda by the administrative.

Good luck 1Malaysia!



Reanaclaire said...

Oh this is something new to me.. wonder how the quality is...

MsXeRoZ Nicole said...

Reanaclaire, yupz new to me too! ^^

atreyustrange said...

LOL at the bottom banner. There's no such thing as PEOPLES when PEOPLE itself is already a plural.

I can haz my OH MY ENGLAND lesson, PUH-LEEZZ!! *rolls eyes*

MsXeRoZ Nicole said...

LOLs atreyustrange, actually the bottom banner was the one that trigger me to write this blogpost. Really cannot stand the level of English in Malaysia.